| Encourage a culture of innovation |
45%, 43%, 48%, 48%, 41%, 33% |
| Encourage a culture of innovation |
45%, 43%, 48%, 48%, 41%, 33% |
| Encourage cross-functional collaboration |
37%, 38%, 36%, 38%, 37%, 35% |
| Encourage cross-functional collaboration |
37%, 38%, 36%, 38%, 37%, 35% |
| Collect and analyse customer behaviour data |
35%, 43%, 35%, 29%, 38%, 36% |
| Collect and analyse customer behaviour data |
35%, 43%, 35%, 29%, 38%, 36% |
| Collaborate with other enterprises and organisations |
29%, 23%, 26%, 30%, 34%, 31% |
| Collaborate with other enterprises and organisations |
29%, 23%, 26%, 30%, 34%, 31% |
| Utilise predictive analytics to track future trends |
20%, 28%, 15%, 12%, 24%, 33% |
| Utilise predictive analytics to track future trends |
20%, 28%, 15%, 12%, 24%, 33% |
| Deploy customer segmentation and/or personalisation |
19%, 21%, 14%, 13%, 29%, 26% |
| Deploy customer segmentation and/or personalisation |
19%, 21%, 14%, 13%, 29%, 26% |